With artificial intelligence more present than ever, the personal digital assistant is positioning itself as a very useful tool. Alexa, Siri or Google Assistant, to mention the most popular, provide quick answers to all kinds of questions and can interface with our electronic devices. Despite its penetration in many people’s daily lives, there are many areas where it cannot yet intervene because human sensitivity and expertise are essential. Situations in which a personal concierge is definitive, even when they know how to take advantage of the digital tools at their disposal to offer a more than personalised service.
When the difference makes the difference
A personal digital assistant (PDA) is a programme or application designed to help users with various tasks such as playing music and videos, taking high-resolution photos, finding data on the Internet and setting reminders. These basic digital assistants are very fast, but their knowledge is limited to what can be found online. At a higher level, advanced digital assistants use artificial intelligence (AI) and natural language processing to learn on the fly and provide a personalised conversational experience. Because they have access to shopping preferences, real-time location, address book and calendar, these algorithms can identify patterns of behaviour and fine-tune them. In this way, digital assistants can answer complex questions, provide recommendations, make predictions and even initiate conversations.
A personal concierge or personal assistant is a highly trained professional who, as the name suggests, provides personalised assistance in a wide range of services. Their main objective is to meet the specific needs and desires of each client. Unlike digital, staff have the ability to understand individual preferences in context and deliver personalised solutions based on a close relationship with the client.
What are the advantages of a person
A personal concierge understands the circumstances, needs and expectations of his client and offers a personalised service because, beyond cross-referencing data, he establishes an emotional connection that allows him to understand particular tastes, preferences and needs. In this way, they can offer a tailor-made service, adapted to individual preferences.
An assistant staff pays attention to detail. He knows and remembers the customer’s preferences, from his choice of restaurants to his special dietary requirements. Thanks to this meticulous attention to detail, you can stand out as exceptional. Another of its advantages is its in-depth knowledge of the interests and lifestyles of the families, business people and professionals it serves every day, a differential element in anticipating their needs and being proactive.
Values, a fundamental pillar of the assistance service
The service of a good concierge is based on fundamental values such as trust, discretion, integrity and know-how. These professionals strive to build solid and lasting relationships with their clients based on mutual trust, and to this end, respect for privacy and confidential treatment cannot be overlooked. Committed to excellence, staff are trained to exceed customer expectations and to that extent, they update their work tools, even to take advantage of the benefits of PDAs in certain tasks.
Their ability to offer a personalised service, to pay attention to detail, to understand the customer’s needs and their context in depth, are aspects that go beyond the capabilities of a computer programme. For this reason, and although a personal digital assistant is very useful and fast, there are situations in which a personal concierge will definitely provide added and irreplaceable value in your lifestyle management.
